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BUS2SMV Social Media and Visualisation

Assessment 3: Storytelling through suitable Tableau visualisations

Overview

Throughout this subject,you have developed an understanding of Social Media,Social Media Marketing and how businesses use Social Media to drive engagement and product sales.You  have also learned how to create visualisations and how to use them to tell compelling stories about your data.This assessment provides you with the opportunity to draw on all of what you have learned to tell Your Story using the Dataset provided.

Specific Requirements

You need to submit two files (a .txt file that contains the unlisted YouTube video link and a Tableau workbook in .twbx format).You will need to create an Oral Presentation via Video Recording. The recording will be of you giving a presentation using  Tableau's Storyboard Feature.

Specific Requirements

You need to submit two files (a .txt file that contains the unlisted YouTube video link and a Tableau workbook in .twbx format).You will need to create an Oral Presentation via Video Recording. The recording will be of you giving a presentation using Tableau's Storyboard Feature.

You must submit the following:

1. A video recording(min 5 minutes-max 7 minutes long)

 ·  Record  the  video,you  can use any method,Zoom or any other creative way.

Make sure you are seen in the video (just the face is sufficient).

. Upload to YouTube as an unlisted video and add the YouTube link to a .txt

file (such as A3.txt) and then upload the .txt file via the submission link.Please see below how to upload an unlisted YouTube video:

https://support.google.com/youtube/answer/157177?hl=en&co=GENIE.Platfo

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2. Tableau workbook-please  submit the Tableau file in‘.twbx'format.You will see that there are 2 parts for the Turnitin submission.Make sure you do the submissions correctly.

The content of the presentation needs to cover:

1.   Your Data Story with effective use of visualisation(s)using the provided Dataset.

a.You can choose to tell whatever story you'd like with whatever analysis you want using this dataset.

b.You can use additional data or information in your story to support your analysis.

2. A presentation providing information:

a. Storytelling using Tableau's storyboard feature. Minimum 5 Visualisations and 1 Dashboard. If possible, have more dashboards. You are telling a story from the viewpoint of a consultant who is either hired by the organisation or has analysed the dataset quite closely. You could be addressing the authorities, the organisation or the public. Please specify your audience at the beginning.

b. A strong conclusion-Recommendations to the problem identified. If you use external information sources to validate your recommendations, you must use citations to support those claims.

c. Keep the last 2 mins to discuss visualisation techniques used in each visualisation, e.g., colour, shape, position, interactivity etc. Analysis of why you chose these techniques and what makes them effective. Please refer to the relevant Visualisation when explaining this.