代写PS5010MKT Marketing Management代做Python语言

PS5010MKT Marketing Management

1 .MODULE SUMMARY

Aimsand Summary

This module willenhance  students' knowledge of marketing principles and practices  by enabling them to apply these concepts to the marketing planning process framework. This involves the analysis of marketing data in order to make effecting marketing decisions and develop medium term marketing plans .  The module utilises a marketing simulation game operating on a web-based software platform. The simulation enables students to design, construct and implement a marketing plan fora business. The students are also ableto evaluate the plan’s effectiveness by analysing the marketing and financialimpact ofbusiness decision-making as evidenced by key performance indicators .

Module creditsand availability

Assessment/ CATS Credits 20.0

ECTS credits 10.0

Total student study hours 200

Entry Requirements (pre-requisitesand co-requisites)

None

Excluded Combinations

None

Special Features

None

2.TEACHING, LEARNINGANDASSESSMENT

Intended Module Learning Outcomes

The intended learning outcomes are that on completion of thismodule the student should be ableto:

1. Demonstrate knowledge and criticalunderstanding of marketing planning theoretical frameworks to design and evaluate a marketing plan.

2. Analyse data across internationalmarkets to informdecision making and apply marketing conceptsand techniques effectively.

3. Design and present marketing and financialdata analysis, and make recommendations inan effective manner.

4. Demonstrate effective analysis, planning, problemsolving and reporting skillswithin a team environment.

Indicative content

●     Fundamentalprinciples and theory of marketing.

●     Marketing planning process

●     key analyticaltoolsof marketing planning

●     strategic and tacticalmarketing planning for products and brands in internationalB2c and B2B markets

●     Fundamentalconcepts of financialdata analysisand management

This module covers PRME concepts in areas such as ethicalmarketing activities and sustainability issues in the positioning ofproducts and brands for target market segments.

Teaching and Learning

Teaching willtake place through a mix of, lectures and Pc labs self-directed student activity, simulation gaming, online discussions: a mix of activities to simulate the marketing planning process and develop students’ digital fluency.

Method of Assessment (normally assessed as follows)

The intended learning outcomes willbe assessed as follows:

Assessment	credits	Learning outcomes
		1	2	3	4
coursework: IndividualMarketing  Report  4000 words(20credits).	20	√	√	√	√

Re-assessment: Individualmarketing report basedona specified market and criticaldiscussion ofkey elements of the marketing planning process.

Pass Requirements: coursework mark must be at least 40%and Module Mark must be at least40%.

Please note that no coursework willbe marked untilan identicalelectronic copy has also been submitted into the moduleweb fora plagiarismcheck.

Date of last amendment

3. MODULE RESOURCES

Essential Reading List

FerrellO.C. , Dibb s. , simkin L. , and pride w.M. O.C. Ferrell.(2019) Marketing: Concepts and strategies . 8th  ed. London: Cengage Learning EMEA

Recommended Reading List

Wood, B.M. (2017) . 4th ed. pearson, Harlow, England.

McDonald, M, wilson, H. (2016)8th ed. wiley. Hoboken.

Journals

Building strong brands ina modern marketing communications environment. In Journalof Marketing Communications . Article—2009 .

Co-creation experiences: The next practice in value creation in Journalof Interactive Marketing. Article-by C.K. prahalad; venkat Ramaswamy 2004-1 .

Branding in the Age of socialMedia. In Harvard Business Review. Article-by Holt, Douglas —2016.

JournalsofMarketing, JournalofMarketing Insights, JournalofMarketing Management.

Required Equipment

Standard Internet Access to CesimsIMBrand website with updated version of Adobe flash player for Graphics Interface.