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Corporate Governance Case Study Analysis Outline

BP plc vs GSK plc (2020–2024)

Target word count: 3,000 words (excluding references and appendices)

Focus: ownership structure, board characteristics/committees, executive compensation, and reporting/disclosure quality.

1. Introduction and research design

Target: 280 words

· Contextual hook: explain why corporate governance is central in high-stakes, highly regulated industries; frame. the cross-industry contrast as “Energy Transition” (BP) versus “Ethical Product Development and Access” (GSK).

· Case selection rationale: BP plc (Oil & Gas) and GSK plc (Pharmaceuticals) as LSE-listed comparators with deep, consistent disclosure (Annual Report + ESG/Sustainability) over 2020–2024.

· Scope and units of analysis: four governance mechanisms (ownership, boards/committees, executive pay, reporting/disclosure quality) and two outcome domains (financial performance + ESG performance).

· Method overview (desk-based): triangulate company reports with regulation/codes, market data (e.g., LSEG/Refinitiv), academic literature, and reputable press for context and corroboration.

Core research questions (RQ0–RQ4)

1. RQ0: Over 2020–2024, how did BP and GSK’s governance mechanisms evolve, differ across industries, and how effective were they in improving financial and ESG outcomes?

2. RQ1 (Context): Which UK institutional features (codes, capital markets/market for corporate control, regulation) and global trends/events most likely shaped BP and GSK’s governance practices (2020–2024)?

3. RQ2 (Theory): Which two broad governance theories best explain how ownership, boards, executive pay, and disclosures influence behaviour and outcomes (financial + ESG)?

4. RQ3 (Pattern & change): What were the patterns and five-year changes in (i) ownership structure, (ii) board/committees, (iii) executive pay, and (iv) financial reporting/disclosure quality for each firm; and how do structures/patterns compare between BP and GSK?

5. RQ4 (Effectiveness): How effective were these four mechanisms in improving financial performance and enhancing ESG performance; and why might effectiveness differ between BP and GSK?

Operationalisation and extraction protocol (data plan)

Purpose: define “what will be measured” for each mechanism, where it will be extracted, and how comparisons will be presented (tables/figures).

Mechanism

Key indicators (examples)

Primary source documents

Planned outputs (comparative)

Ownership structure

Top shareholders; institutional vs other holders; concentration proxy (e.g., top 5/10 %); changes over time; stewardship/voting signals where available.

Annual reports (strategic report + corporate governance); company investor relations; LSEG/Refinitiv ownership snapshots.

Table: ownership by holder type and concentration (2020–2024); narrative on shifts and implications.

Board and committees

Board size; NED/independence ratio; chair/CEO separation; tenure; gender/ethnicity diversity; skills matrix; committee structure (audit, remuneration, nomination; sector-relevant committees).

Annual report CG section; committee reports; board biographies; governance statement.

Table: board/committee metrics (2020–2024); figure: diversity and independence trend; comparison matrix BP vs GSK.

Executive compensation

Pay level and mix (salary/bonus/LTIP); performance measures; ESG metrics in incentives; pay-out outcomes; malus/clawback disclosures.

Directors’ remuneration report (annual report); proxy statements where relevant.

Table: CEO pay and incentive design (2020–2024); assessment of ESG metric materiality (“hard” vs “soft”).

Reporting/disclosure quality

Audit opinion; key audit matters; internal control and risk disclosures; restatements/corrections (if any); key estimates (impairments/provisions) and sensitivities; consistency of segment and KPI reporting; ESG reporting maturity and assurance coverage (limited vs reasonable).

Annual report financial statements + audit report; audit committee report; internal control/risk disclosures; ESG/sustainability report assurance statement (if any); market data/analyst notes as corroboration.

Table: FRQ + ESG disclosure maturity indicators (2020–2024); stress-test disclosure comparison around major events; BP vs GSK assurance-scope comparison.

Note: the report will avoid over-claiming causality; effectiveness will be assessed as theory-consistent, evidence-supported associations and plausibility tests.

2. UK institutional context and major global trends/events

Target: 420 words (Requirement 1)

· UK governance architecture: “comply or explain”; UK Corporate Governance Code (2018 and updates) and reporting expectations for boards, risk, internal control, remuneration, and stakeholder engagement.

· Capital markets and the market for corporate control: UK listing and disclosure regime; takeover environment; role of institutional investors, proxy advisors, and stewardship/voting as discipline mechanisms.

· Audit and reporting oversight: UK audit ecosystem and expectations around audit committee effectiveness, transparency, and internal control reporting.

· Sector-specific regulatory divergence: BP (safety, environmental, climate-transition policy and taxation exposure); GSK (product safety, ethics, pricing and access, intellectual property).

· Global trends/events shaping governance (2020–2024): climate transition and climate reporting/assurance; digitalisation/AI and cyber risk; equality, diversity and inclusion (EDI) expectations; geopolitical and supply-chain shocks; post-pandemic stakeholder scrutiny.

· Explicit link-back: explain how these contextual factors increase governance salience for each mechanism (ownership, boards, pay, disclosures) in BP and GSK.

3. Theoretical framework: two broad governance theories

Target: 500 words (Requirement 2)

· Theory 1: Agency theory

· Core predictions: monitoring and incentives; ownership as monitoring; board independence/committees; pay-for-performance; disclosure as a tool to reduce information asymmetry.

· Key limits: short-termism; multi-stakeholder externalities (especially climate, safety, patient outcomes); measurement problems for ESG metrics.

· Theory 2: Stakeholder (and “enlightened shareholder value”) perspective

· Core predictions: governance must balance stakeholder claims; boards integrate long-term risk/opportunity; disclosures include material ESG; incentive design incorporates ESG targets where financially material.

· Key limits: accountability ambiguity; risk of symbolic compliance and “greenwashing”; trade-offs and comparability challenges across sectors.

· Supporting lens (brief, not a third core theory): Resource Dependence Theory (RDT) for board skills and external resource access.

· Use RDT to explain why board composition changes (not just that it changed): recruiting resource-rich directors (e.g., regulators, energy-transition experts, or science/innovation leaders) to secure legitimacy, information, and external support.

Justification for theory choice: Agency theory and stakeholder (enlightened shareholder value) theory are used as the two core lenses required by the brief. RDT is used only as a supporting lens to strengthen explanation of board skills/refreshment. Together, they enable cross-industry interpretation across BP (transition/safety) and GSK (ethics/access/innovation).

4. Governance mechanisms: structure, pattern and changes (2020–2024)

Target: 1,200 words (Requirement 3)

· Design principle: Each mechanism section follows a fixed comparison template to ensure marks for “structure/pattern compare-and-contrast” are explicit. Add two short 'stress-test' boxes to anchor board effectiveness and internal control/disclosure quality to major governance events within the 2020-2024 window.

4.0 Comparison template used in Sections 4.1–4.4

· A. BP: structure (baseline) and key changes (2020–2024) with report-page citations.

· B. GSK: structure (baseline) and key changes (2020–2024) with report-page citations.

· C. BP vs GSK: explicit compare-and-contrast of structure/pattern (similarities, differences, and plausible drivers).

· D. Brief interpretation through the two theories + note alternative explanations/limitations.

4.1 Ownership structure (concentration and types)

· Extract ownership snapshots each year: top holders, institutional concentration, and any notable shifts.

· Discuss monitoring vs short-term pressure: link to stewardship and voting patterns where documented.

· Compare: expected differences due to industry risk profiles and investor clientele.

4.2 Board characteristics and committees

· Board composition: executive vs NED ratio, independence, chair/CEO separation, tenure.

· Diversity: gender/ethnicity progress (UK benchmarks) and board refreshment policies.

· Skills matrix: BP (transition, safety, engineering, capital allocation); GSK (science/R&D, regulation, ethics, global access).

· Committees: audit, remuneration, nomination plus sector-relevant committees (e.g., sustainability/safety; science/innovation oversight if applicable).

4.2.1 Stress-test box (BP, 2023): CEO resignation and succession activation

· Governance issue: resignation over undisclosed personal relationships - tests board oversight, nomination processes, and company culture.

· What to evaluate: (i) Nomination Committee vetting and monitoring; (ii) whether whistleblowing channels and internal escalation worked; (iii) speed/clarity of succession plan activation and interim leadership stability.

· Evidence focus: nomination committee report; governance and culture disclosures; market announcements and timeline; any stated remediation actions.

4.2.2 Stress-test box (GSK, 2022): Haleon demerger and activist pressure

· Governance issue: major strategic restructuring under investor scrutiny - tests board strategic oversight, stakeholder balancing, and disclosure discipline.

· What to evaluate: (i) how the board managed conflict between long-term strategy and activist demands; (ii) whether post-demerger ownership structure shifted (investor base changes); (iii) how governance responsibilities and risk oversight were reallocated.

· Evidence focus: board and committee reports around the transaction; strategy narrative; ownership disclosures pre/post; investor communications.

4.3 Executive compensation (structure and level)

· Pay structure: fixed vs variable; annual bonus + LTIP design; deferral, holding periods, malus/clawback.

· ESG integration: evaluate whether ESG targets are material, measurable, and outcome-linked; “hard” vs “soft” targets.

· Cross-firm comparison: how industry risk and stakeholder pressure shape pay design and disclosures.

4.4 Reporting and disclosure quality: financial reporting quality + ESG reporting maturity (assurance gap)

· Audit outcomes: audit opinion and major key audit matters; changes in KAM themes over time.

· Internal control and risk reporting: stability/changes in control environment and risk governance disclosures.

· Stress-test disclosure response: assess timeliness, completeness, and specificity of governance disclosures around the major governance events (BP 2023 CEO resignation; GSK 2022 Haleon demerger) and any stated remediation.

· Estimation and valuation hotspots: BP (impairment, provisions, decommissioning, commodity assumptions); GSK (intangible assets, R&D, legal/contingent liabilities).

· Financial reporting quality indicators (practical): restatements or corrections (if any), material judgements/estimates and sensitivities, impairment and provisions disclosures, consistency of segment and KPI reporting, and prominence of non-recurring items.

· ESG reporting maturity and assurance gap: compare climate (e.g., TCFD-aligned) and key social disclosures, what metrics receive external assurance, and whether assurance is limited vs reasonable; assess comparability over time.

5. Effectiveness assessment: financial performance and ESG performance (2020–2024)

Target: 450 words (Requirement 4)

· Outcome metrics (financial): market value proxies (e.g., Tobin’s Q), stock returns/TSR, profitability (ROA/ROE), and risk indicators where appropriate.

· Outcome metrics (ESG): emissions/intensity trajectories (BP), access/ethics and health impact metrics (GSK), external ESG ratings (used cautiously), and assurance coverage.

· Mechanism-by-mechanism effectiveness assessment: for each of the four mechanisms, assess whether observed designs and changes are plausibly associated with improved outcomes (avoid deterministic causality claims).

· Compare-and-contrast effectiveness: identify which mechanisms appear more effective in each firm and why (industry shocks, transition vs innovation cycles, stakeholder salience, regulatory constraints).

· Critical lens: detect possible symbolic governance (box-ticking/greenwashing) vs substantive changes; use counter-evidence and alternative explanations.

6. Conclusion and implications

Target: 150 words

· Answer RQ0–RQ4 succinctly: (i) key contextual drivers, (ii) which theory explains which patterns best, (iii) main differences in governance structures/patterns, (iv) most credible effectiveness insights.

· Implications: what boards/investors/regulators could learn for high-risk, high-scrutiny industries.

· Limitations: data constraints, endogeneity and causality limits, comparability issues; what stronger tests (e.g., event studies, deeper ownership/voting data) would require.

Planned evidence base and document counts

Minimum and target evidence base designed to support comprehensive, triangulated analysis and high referencing quality.

Document type

BP (count)

GSK (count)

Total (min / target)

Annual Reports (2020–2024)

5

5

10 / 10

Sustainability or ESG Reports (2020–2024)

5

5

10 / 10

UK codes/regulation/institutional sources

-

-

10 / 12

Academic journal articles (CG + ESG + disclosure + pay)

-

-

15 / 25

Practitioner / investor / proxy advisor materials

-

-

8 / 15

Reputable news (e.g., Financial Times) for context

-

-

6 / 12

Market/financial databases (e.g., LSEG/Refinitiv snapshots)

-

-

3 / 5

Expected total document set: ~57 minimum (20 core + 37 external) or ~91 target (20 core + 71 external).

Planned tables and figures (to strengthen comparison clarity)

· Table A: Ownership structure comparison (2020–2024) – concentration and holder types.

· Table B: Board and committee matrix (2020–2024) – independence, diversity, tenure, committee memberships.

· Table C: Executive pay design (2020–2024) – pay mix, performance measures, ESG linkage, outcomes.

· Table D: Reporting and disclosure quality indicators (2020–2024) - audit opinion, KAM themes, internal control/risk disclosures, key estimates (impairments/provisions), ESG disclosure maturity and assurance scope (limited vs reasonable).

· Table E: Stress-test event comparison - timeline, board/committee actions, disclosure response, and immediate governance implications (BP 2023; GSK 2022).

· Figure 1: Trend chart(s) for selected comparable indicators (e.g., independence %, gender diversity %, selected ESG and financial indicators).





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