Title: What Makes a Successful Event? Open Book Exam

Deadline for this assignment: Monday, 15th December 2025, by 9 am

Assessment weighting: 25%

Aims of this assessment:

● Understand the realities and practices of sports development and events management.

Intended Learning Outcomes covered by this assessment:

● Show awareness of events management principles within a sporting context.

● Research the practice of events management.

● Analyse the impacts, both positively and negatively, of sports development events.

● Analyse the historical and contemporary motivations for event organisation and hosting using academic theory.

Background information:

Events are commonplace at every level of the sporting field, but how do we understand whether they have been successful or not? In this assessment, you are tasked with outlining the methods of organising a successful event and how we judge this. This assessment, an open book exam, will allow students to explore this topic, while also practicing the way to formulate answers under pressure.

The purpose of this exam is to assess your knowledge of this area and your composition and developments of differing arguments in this area. You are encouraged to include real-world examples from reputable non-academic sources to add to your writing and discussion.

The exam will be 30 minutes and will be open book. We will be allowed to bring in one side of A4 containing notes in size 12 font, submitted previously to Turnltln. These should include references relating to the key points you wish to write about in this exam. While the neatness of your writing will not be assessed, be mindful that unreadable content cannot be marked.

Tasks:

1. Introduction: Here, you need to highlight the key points for discussion to your reader. This is where you will set the tone for the remainder of the essay. There are a number of different ways you can approach this although a good introduction will always provide focus and should seek to develop your readers' interest. Flow and clarity are important here.

2. Discussion: Within this section, you should discuss the factors that make a 'successful' event. For example, what qualifies an event as being 'successful' or 'not successful'? How is this measured and by whom? Literature from academic sources should be included here. A case study might also play a useful role in bringing the work together.

3. Conclusion: Here, you should largely be summarising the content of your essay. What has the information you have told us led us to believe? What key points should your reader take from your work? You should not be introducing new information here. Your discussion should take place within the discussion; this is literally where you sum up your work.

Al guidance for this assessment:

Al tools and technologies are permitted to be used in the generation of content for this assessment, but only in strict accordance with the guidelines provided in this assessment brief. This includes the use of Grammarly/Microsoft Word's Editor' tool to review written work for grammar and punctuation.

● Al can be used to assist in the design and construction of work.

● Al can be used to help provide students with a summary of relevant academic papers outlining the area of study. This must then be paraphrased into the student's own words and separately applied to the selected case study.

Therefore, any use of Al tools in generating content, in line with the instructions above, must be clearly referenced and attached to any assessment piece(s) with a clear transcript. of the tools & prompts within an appendix item. An example is shown below.

In-text citation

When prompted by the author, ChatGPT responded with a 'definition of academic integrity' (OpenAI ChatGPT, 2023). A copy of this response is in Appendix 1.

Reference list

OpenAl ChatGPT (2023) ChatGPT response to John Stephens, 2 April.

Any use of Generative Al tools and technologies beyond these stipulated areas will be treated as a breach of academic conduct and considered as a violation of the College's Assessment and HE Academic Misconduct policies.