代做Digital Marketing - MGT3006代做留学生SQL语言
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Module name and code: Digital Marketing - MGT3006
Assignment Title:
Evaluating and Designing Digital Marketing Strategies for a Sheffield-Based Company
Submission date: 27 January 2026
Date for return with feedback: 27 February 2026
Weighting: 100%
Word Count: 3000
Task Description:
Part 1: Requirements: Students should develop a digital marketing strategy plan for a real-life micro business or SME (small and medium-sized enterprise with fewer than 250 employees) based in Sheffield. To verify the number of employees, you can visit the selected company’s website or search for them on the Companies House website
(https://www.gov.uk/government/organisations/companies-house).
Important Considerations: DO NOT contact your chosen company, including interviewing the owners, any associated individuals, or customers/consumers, as this requires ethical approval.
Examples of micro businesses or SMEs:
• Bakery/Delicatessen
• Green Grocers
• Independent Car Dealership
• Independent Fast Food Restaurant
• Laundrette
• Independent Health Food Store
• Café/Coffee Shop
• Health Spa
• Independent Gym
• Accountancy Firm
• Tattoo Parlour
• NewsagentsMGT3006 Coursework Specification 2025-26
• Florist
• Independent Restaurant
• Hairdressers/Barbers
• Local Convenience Store
• Independent Tech/Computer Company
• …
The selected company must have at least some existing social media presence or another form. of digital marketing (e.g., a website) to be eligible for this assignment. Completing this assessment will require desk research into the rationale for choosing the company and the digital marketing topics covered.
There are plenty of sources provided in the “Reading list” on Blackboard, and students are expected to engage in independent reading, utilising library and secondary sources. There is no expectation or requirement to contact the selected company or conduct primary research. The formal briefing for this assessment will take place during the final lecture.
Part 2: Main Assignment Tasks (Detailed guidelines for the assignment tasks will be provided during the lectures and will also be made available on Blackboard):
1. Task 1: Introduction: Introduce the topic and provide a brief background of the selected company (critical; justify your choice). Propose SMART digital marketing objectives for the chosen company.
2. Task 2: Critique of Current Digital Marketing Strategy: Analyse the current digital marketing strategy employed by the company (i.e., social media marketing and the company’s website) using the theories and analytical tools learned in the module.
3. Task 3: Details of the Proposed Digital Marketing Strategy: Demonstrate the application of digital marketing theory to the selected company and provide recommendations for the most appropriate use of digital marketing.
4. Task 4: Reflection on Using Generative AI for Social Media Marketing (note: detailed guidelines for this task will be made available on Blackboard): Explore the practical applications and implications of using Generative AI, specifically ChatGPT, in social media marketing for the chosen company. This task involves creating social media content, using both ChatGPT and your own creativity. Focus on only one of the following options to complete this task:
o Option 1: Social Media Post. Objective: To compare different approaches to creating a social media post for your chosen company, focusing on the same marketing communication objective.
o Option 2: Managerial Response to an Online Negative Review. Objective: To compare different methods of crafting a managerial response to an online negative review for your chosen company, while maintaining a consistent approach to customer service and reputation management.
Part 3. Assignment Structure: Your submission should be in a business report format, which means it must include the following sections:
1. Title Page: This should include the assessment title and your student number only.
2. Executive Summary: A brief overview of the report (maximum 300 words, excluded from the main word count).
3. Contents Page
4. Introduction (200 words)
5. Critique of Current Digital Marketing Strategy (900 words)
6. Details of the Proposed Digital Marketing Strategy (1000 words)
7. Reflection on Using Generative AI for Social Media Marketing (900 words)
Specific details:
● Use the standard Management School cover sheet
● Have the word count given on the cover sheet
● Be presented with 2.5cm margins all round
● Use Times New Roman or Arial, 11 or 12 point for the main body text (larger font sizes may be used for headings)
● Use 1.5 line spacing
● Have all pages numbered except the title page and cover sheet
● Be properly spell checked
● Use suitable headings, paragraphs and sections
Note: Maximum Word Length – 3,000 words
The submission must be in a business report format, using headings, subheadings, diagrams, graphs, tables, narrative, bullet points, references, etc.
The word count ONLY EXCLUDES the cover sheet, title page, executive summary, contents page, references, and appendices. Everything else counts toward the word limit.
To support your analysis, you may include screenshots of results from platforms such as Socialinsider or SEMrush. These screenshots are not included in the word count, but any accompanying text does count.
Any other content you create yourself — such as graphs, diagrams, or tables — is included in the word count.
Please note that SUMS does not allow any word count tolerance. Exceeding the maximum will result in a penalty. For further details, see the Management School Handbook.