代做ESSAY IN ECONOMIC ANALYSIS II PROJECT TOPIC I Superstar Firms帮做R编程

ESSAY IN ECONOMIC ANALYSIS II

Due date: 9th / January / 2026.

Word limit: Strictly 3000 words +10%

PROJECT TOPIC I

Superstar Firms

Recent economic research has increasingly focused on the emergence of superstar firms - large, globally active companies that dominate multiple markets, possess significant market power, and allocate substantial resources to R&D, innovation, branding, and marketing. In this assignment, you are asked to write an essay that will:

1.   Review the academic economic literature to define superstar firms and summarise their key stylised facts.

2.   Develop a theoretical framework to explain the rise of superstar firms.  The framework should:

The Role of Initial Quality: Articulate the causal link between a firm's initial quality (in its formative years) and its subsequent performance, assessing its impact on the likelihood of attaining superstar status.

Winner-Take-Most Mechanisms: Discuss how dynamic and static scale economies due to technology, globalisation, and R&D costs amplify a firm's initial success and enable the firm to grow. Your analysis should characterise the various winner-take- most mechanisms that are responsible for the rise of superstar firms.

Intangible Assets: Explain the role of investment in intangible capital in driving superstar firms. How do intangible assets contribute to the scalability of star-firms?

Data Analysis: Collect detailed historical data on at least four firms (two superstar firms and two ordinary firms)  from reliable databases such as Capital IQ and Compustat.  Analyse the data using graphs and time-series charts to compare superstar firms with their peers and empirically support the theory. Students are not permitted to select  commonly discussed firms Alphabet, Amazon, Meta and Microsoft.

3.   Conclude the project by outlining a growth recipe that small and medium firms can follow to achieve superstar status.

A purely descriptive piece without adequate use of firm level data will receive a low mark. Strong and careful use of firm level data is essential for a high or first-class mark.

Equally important is the integration of course materials and relevant   academic literature. You are expected to draw upon the theories and readings covered in the course to develop a systematic and well-founded analysis. References that are cited but not meaningfully incorporated into your discussion will result in a significantly lower mark. Each academic source you include should be closely and accurately reflected in your analysis.

Several notes and papers will be placed on the course webpage to guide you through your research and help you with the emerging literature on mega firms. One note will specify the marking guidelines in detail. Follow the guidelines to carefully organise the assignment.

Assessment Criteria

Your project will be assessed on the following criteria:

Understanding and Application of Theory (30%): The quality of your literature review and the clarity and coherence of the theoretical framework you develop.

Data Analysis and Interpretation (40%): The quality of your data collection, the effectiveness and clarity of your data visualisations, and the depth of your analysis linking M&A activity to firm performance.

Critical Evaluation and Recommendations (20%): The strength of your arguments, your ability to critically evaluate the firms' strategies, and the coherence and practicality of your concluding ‘growth recipe’.

Structure, Clarity, and Presentation (10%): The logical structure of the report, clarity of writing, professional presentation of charts, and correct use of academic referencing.

Final Project must be submitted to Canvas online by 2:00 PM on Friday, January 9, 2026. Marks and comments will be released online via Canvas.