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BADM 1003: Business Leader Foundations for Transfer Students

LinkedIn Assignment

10 Points Available

Assignment Overview:

In this assignment, you will create a LinkedIn profile (or update your existing profile), utilizing the SAR statements that you created for your resume. Polishing your LinkedIn profile will prepare you to expand your professional network. As an additional resource, we recommend connecting your account to LinkedIn Learning, which is free for GW students. Earning digital badges from LinkedIn Learning will not only provide you with training support but also highlight skillsets on your profile, which may be viewed favorably by potential employers.  The GW IT website has instructions and support for activating your account.

Assignment Objectives:

Create a polished LinkedIn profile to showcase your experience and skills to potential employers

Build a professional community and utilize this platform. to foster connections amongst your network

Instructions:

●   Step 1: Create a LinkedIn profile using your @gwu.edu email address. Your complete profile must include each of the following items. Follow the rubric for specific grading criteria to ensure you include all required components.

Profile picture

○   Personalized background image (recommended: Canva)

Personalized headline

Personalized summary

○   Personalized URL address (please personalize your  URL so it is your name with no added numbers and characters – unless the URL is not available or you need to customize itfurther)

Education information

Work experience (using the SAR statements that you created for your resume)

○   **For support with setup and more information on how to use LinkedIn, consult this Learning LinkedIn video series (stepsfor accessing LinkedIn Learning can befound below).

●   Step 2: Send a connection request to your BADM 1003 Mentor and Instructor; these should be accompanied by a brief, personalized message requesting to connect.

●   Step 3 (optional): Follow the GWSB Office of Undergraduate Programs LinkedIn page for updates on events and initiatives at the School of Business (https://www.linkedin.com/company/gwsbundergrad/)

Step 4: Submit your personalized LinkedIn URL in the Assignment tab in Blackboard.

Due Date: The due date for this assignment is listed on the course syllabus in the “course outline.” Please note that assignments are due before the start of class, unless otherwise specified.

Component

No Credit

Partial Credit

Full Credit

Profile

Picture

0 Points

Profile picture is inappropriate

or is not included.

0.5 Points

Profile picture is too casual in nature. A group shot or other individual is included in the photo. Picture is not  high-quality and is blurry/pixelated.

1 Point

Profile picture is

appropriate/professional. Picture is

high-quality and is not

blurry/pixelated. Picture is

appropriately cropped.

Headline

0 Points

Headline is inappropriate or has

not been updated and is

defaulted to “Student at George

Washington University.”

0.5 Point

Headline is updated but is too long,

lacks connection to keywords, and/or

does not highlight the student in a

unique way.

1 Point

Headline is updated with a brief,

unique, and informative use of

keywords, skills, or interests that

highlight the student.

Summary

0 Points

Summary is not relevant and

does not provide any of the

student’s strengths, values or

future goals.

No summary is available.

1 Points

Summary is not as concise, contains

some grammatical errors, and

provides little personal insight into

who the student is. At least 3 of their

strengths, values, and future goals

are provided, though context is

missing.

2 Points

Summary is concise, free of

grammatical errors, provides

personal insight into who the

student is, and clearly provides at

least 3 of their strengths, values and

future goals.

Education

0 Points

Education section is incomplete

or missing.

0.5 Point

Education section includes GW (linked) but does not include the degree of study and/or major(s).

1 Point

Education section is updated and

includes GW (linked), degree of

study, and major(s).

Experience

0 Points

Experience section is incomplete

or has not been updated.

1 Point

Experience section has been updated

with appropriate experience (work,

leadership, co-curricular, etc.) but is

missing some details regarding

position title(s), organization

name(s), and/or dates of experience.

2 Points

Experience section has been

updated with appropriate

experience (work, leadership,

co-curricular, etc.) including clear

position title(s), organization

name(s), and dates of experience.

Experience - SAR

Statements

0 Points

SAR statements are not clearly

defined. They may contain

content but the language does

not aid in the overall

understanding of what skills and

experiences have been

completed. Verb tenses are not

consistent or are incorrect. The

language needs to be improved

to highlight experiences by

clarifying and/or adding

quantities and specifics. Verbs

need more variety.

1 Point

Experience section includes SAR

statements that are somewhat

defined but are not consistent. Verb

tenses are mostly consistent and

correct. Language can be improved

to highlight experiences by clarifying

and/or adding quantities/specifics.

However, the language provides an

insight to the experience and aids in

the design. Verbs are varied but can

be strengthened further.

2 Points

Experience section includes SAR

statements that are clearly defined,

appropriately structured, and

provide strong insights into the

experiences provided. Verb tenses

are consistent and correct.

Language includes clear skills

and/or quantities/specifics. Verbs

are varied.

Personalized URL

0 Points

LinkedIn profile URL has not

been updated or is

inappropriate.

1 Point

LinkedIn profile URL has been

updated with the student’s name in

a professional manner.





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